Cut down in the number of users is a wake-up-call for Netflix’s service

Netflix plan rose from $11 to $13 in a US price hike rolled out for many subscribers during the second quarter, worldwide subscribers dropped to 2.7 million far below Netflix's forecast of 5 million

Mumbai (India): A dramatic slowdown in worldwide growth at Netflix including the first quarterly drop in its US subscribers since 2011 is raising questions about just how much are people willing to pay for streaming services. Especially with a host of new ones from Disney, Apple and others on their way. A recent price increase seems to have spooked Netflix subscribers. The company lost 126,000 subscribers in the US, less than 1 percent of its 60.1 million paid US subscriptions, during the April-June period.”Netflix raising prices prompted people to think about whether they were getting value for money,” Wedbush analyst Michael Pachter said. While people are willing to shell out for several services to meet their streaming needs, he said, they’re also willing to cancel if they’re not using it enough.